Wakeup – An All-Italian Success!

Wakeup was born from the encounter between entrepreneurs, artists, and professionals who share a common vision: revolutionizing the world of hairstyling with creativity, technique, and passion.

Guided by the vision of Marco Brambillasca, after over thirty years of experience in the cosmetics industry, Wakeup Status Factory has established itself as a 100% Made in Italy brand, synonymous with innovation, quality, and sustainability.

We don't replicate ideas, we create them: each line is born from the union between the professionalism of our collaborators and the continuous research of our technicians.

Attentive to market developments, we offer professionals tools and working philosophies capable of anticipating trends and setting new standards.

Our goal is to perfectly balance care and style, designing the future sustainably.

Our bottles, made from sugar cane, and our green formulations represent our concrete commitment to the environment.

Wakeup is more than a brand: it's a status factory, a laboratory of ideas and innovation at the service of beauty and the planet.